Jerome Mabini sitting on a mountain overlook at sunset

Senior brand creative, hands-on to the finish.

I'm an art director and creative lead in Toronto with 18 years across brand systems, campaigns, digital, print, photography, and video.

I turn busy creative needs into clear, useful work that feels considered, consistent, and ready for the real world.

I'm most useful at the blank-page stage, calm in the messy middle, and still paying attention when everyone else is ready to call it done.

Current
Art Director at 8Twelve Mortgage
Experience
18 years across agency, in-house, and freelance work
Range
Brand, Campaign, Web, Print, Photo, Video and Production
8Twelve INFIN8 Lendfinity Holt Renfrew Centre IPEX Eurofase First Capital Realty Acklands-Grainger Pickering Town Centre 10 Dundas Build Toronto Bladder Cancer Canada Husqvarna C24 Dundas Jafine Epic Everbuilt Market Connections Vast Studios Youthography Elixir Tyndale
Jerome Mabini in a meeting

Ideas are the fun part. Making them work is the job.

I like ideas. I like ideas that can survive the calendar, the feedback round, and the “small” last-minute pivot.

Good creative needs a point of view, a useful system, and enough care to hold up after launch.

At 8Twelve Mortgage, I lead creative across fast-moving brands, campaign, digital, and internal work. My role is to keep the thinking clear, the system consistent, and the final piece human.

Before that, I worked across retail destinations, property, nonprofit, industrial, and product brands. That range taught me to switch gears without losing the plot, and to make work that still holds up after launch.